HBPR is a London-based PR consultancy specialising in one thing: helping artists – particularly those from outside Western markets – build real presence in the UK and beyond.

Artists, managers, and labels come to HBPR with serious talent and serious ambitions — and a need for someone who already understands the landscape they're trying to enter.

HBPR builds and runs UK and US press campaigns from the ground up. Media placements, tastemaker relationships, profile development, brand partnerships, tour promotion — all of it shaped around where an artist is coming from and where they're trying to go.

Every campaign is built for the artist in front of us.

Every artist has a story. The challenge is knowing how to tell it in a room that doesn't yet know who they are.

HBPR digs into what makes an artist culturally relevant right now — and translates that into narratives that resonate with new markets, without losing what makes them worth paying attention to in the first place.