k-pop

k-pop

Bringing K-pop to the World

With extensive experience as a K-pop journalist, Hasan has worked with top-tier publications, crafting compelling narratives and securing exclusive features to develop a deep understanding of connecting K-pop artists with global audiences. This translates seamlessly into PR strategy, offering unique insight into what media and fans want and a reputation for elevating K-pop stories within international markets.

Key highlights

Throughout their career, Hasan has collaborated with diverse K-pop artists to craft impactful stories that resonate with fans and media alike:

  • Wonderland: TOMORROW X TOGETHER (TXT), aespa, ATEEZ, ITZY, WONHO, KISS OF LIFE, tripleS, CRAVITY

  • Pop Crave: P1Harmony, STAYC, XDINARY HEROES

  • Hypebae: HyunA

  • tmrw: NAYEON, Mark Tuan (Upcoming)

  • Euphoria: TREASURE (Upcoming), EVNNE, CIX, BANG YEDAM, OnlyOneOf

  • SheBOPS: MIN (ex-miss A), SAAY, Gummy

Key Achievements

  • NAYEON: An exclusive cover story, marking her first solo editorial in the West.

  • TOMORROW X TOGETHER (TXT): Placing exclusive images from their “Over The Moon” music video, boosting their global visibility.

the Approach

  • Insider Knowledge: Years of journalism provides a unique perspective on what media are looking for.

  • Global Reach: Experience working with both established acts and emerging talent means Hasan knows how to position artists for international success.

  • Storytelling Expertise: A proven ability to connect artist narratives with key audiences ensures every campaign resonates deeply.

Let’s Elevate Your K-pop Campaign

If you’re looking to elevate your K-pop artist’s global presence by working with an expert in K-pop journalism and a track record of securing high-impact features, HBPR specialize in full-scale PR campaigns that connect the dots between the artist’s narrative and their growing fanbase.

Get in Touch

Let’s help you navigate the global K-pop scene and boost your artist’s presence with a strategic PR campaign.

Contact us now to start building your next success story.