OUR STORY
London-Based. Globally Minded.
HBPR is an independent music and culture PR agency redefining how foreign talent breaks into the Western market. Founded by Hasan Beyaz, an accomplished publicist with over seven years of dynamic experience in publicity, journalism and communications, HBPR brings a fresh yet seasoned perspective to the ever-evolving media landscape.
The agency draws from extensive experience overseeing international publicity campaigns for artists like 24kGoldn, Freya Ridings, Trevor Daniel, Aleyna Tilki and Isabel LaRosa as well as a wealth of lifestyle clients in previous roles. Through his expertise, Hasan has successfully bridged diverse talent with influential UK, US, and EU tastemakers, ensuring every campaign creates a lasting impression.
Whether orchestrating international press coverage, cultivating buzz in untapped markets, or facilitating impactful brand partnerships, HBPR operates with precision, passion, and a strategic focus on long-term growth.
OUR ethos
Tailored Strategies. Authentic Connections. Global Impact.
Our campaigns transcend borders, connecting artists with the media and audiences who will champion their work. From broadsheets and glossy magazines to digital platforms and niche influencers, we leave no stone unturned in ensuring our clients’ stories resonate.
HBPR specializes in bespoke publicity campaigns that emphasize storytelling and authenticity:
Music Publicity: Crafting bespoke campaigns to amplify artists’ voices.
Media Outreach: Building relationships with influential tastemakers.
Cultural Translation: Helping international artists break into new markets.
Long-Term Impact: Prioritizing strategies that elevate reputations for years to come.
