THE STORY
HBPR is an independent music and culture PR agency redefining how global talent—particularly from niche or emerging markets—connects to new audiences.
Founded by Hasan Beyaz, a music industry professional with almost a decade of experience in publicity, journalism, and communications, HBPR offers a fresh yet seasoned approach to an evolving media landscape.
The agency draws from a track record previously heading up global campaigns for artists like 24kGoldn, Freya Ridings, Trevor Daniel, Aleyna Tilki, and Isabel LaRosa, alongside extensive work in the lifestyle sector. Hasan has successfully connected diverse talent with key tastemakers across the UK, US, and EU—ensuring every campaign leaves a lasting impact.
From securing international press to building buzz and curating strategic partnerships, HBPR operates with precision, passion, and a long-term vision for sustained growth.
London-Based. Globally Minded.
THE ethos
Tailored Strategies. Authentic Connections. Global Impact.
Our approach transcends borders, connecting artists with the media and audiences who will champion their work. From prestige titles to early adopter platforms and niche influencers, we leave no stone unturned in making sure every story resonates.
We specialise in bespoke publicity campaigns that centre on storytelling and authenticity, ensuring our artists make a meaningful impact:
Music Publicity – Tailored campaigns that amplify artists’ voices.
Media Outreach – Connecting talent with influential tastemakers.
Cultural Translation – Helping international artists break out across the world.
Long-Term Impact – Strategies designed to elevate reputations for years to come.
