THE STORY
HBPR is Hasan Beyaz, a music industry professional with a decade of experience in publicity, journalism, and communications.
Offering a fresh yet seasoned approach to an evolving media landscape, HBPR focuses on connecting global talent—particularly from niche or emerging markets— to new audiences.
He draws from a track record previously heading up global campaigns for International artists like 24kGoldn, Freya Ridings, Trevor Daniel, Aleyna Tilki, and Isabel LaRosa, alongside extensive work in the lifestyle sector. Hasan has successfully connected diverse talent with key tastemakers across the UK, US, and EU—ensuring every campaign leaves a lasting impact.
From securing international press to building buzz and curating strategic partnerships, HBPR operates with precision, passion, and a long-term vision for sustained growth.
London-Based. Globally Minded.
THE ethos
Tailored Strategies. Authentic Connections. Global Impact.
HBPR’s approach transcends borders, connecting artists with the media and audiences who will champion their work and specialising in bespoke publicity campaigns that centre on storytelling and authenticity, ensuring artists make a meaningful impact:
Music Publicity – Tailored campaigns that amplify artists’ voices.
Media Outreach – Connecting talent with influential tastemakers.
Cultural Translation – Helping international artists break out across the world.
Long-Term Impact – Strategies designed to elevate reputations for years to come.
