🚨 Do You Really Need PR? Here’s When to Invest (And When to Wait)

Let’s be real: PR isn’t for every artist at every stage. If you’re thinking about hiring a publicist, ask yourself—do you actually need one right now?

Here’s the no-BS breakdown on when PR makes sense and when you’re better off waiting.

✅ You’re Ready for PR If…

1. You Have a Strong, Unique Brand

💡 Tip: If you can’t explain what makes you different, neither can the press.

Journalists don’t write about artists just because they exist. They cover compelling stories, unique angles, and standout music. If you don’t have a clear identity, PR won’t magically give you one.

2. You’re Consistently Releasing Music (Not Just One Song)

💡 Tip: PR isn’t a quick fix—it’s about building long-term visibility.

If you’re dropping one track with no follow-up plan, press won’t bite. A consistent release strategy gives journalists a reason to pay attention beyond just a single moment.

3. You Have Press-Worthy Assets

💡 Tip: Bad press shots = no press. Simple.

If your photos look DIY, your bio is non-existent, and there’s zero story behind your music, you’re making a journalist’s job too hard. PR only works if you’re media-ready.

4. You Know Your Target Audience

💡 Tip: If you don’t know who should care about your music, why would the media?

PR isn’t about blasting emails everywhere—it’s about targeting the right outlets. If you can’t define your audience, you’re not ready.

❌ You Should Wait on PR If…

1. You Just Want PR for Vanity

🚨 Reality check: Press doesn’t equal success.

If your only goal is to “get featured somewhere” with no bigger plan? You’re wasting money. PR is about positioning and momentum, not just collecting logos.

2. You Have No Budget for the Bigger Picture

🚨 Reality check: PR alone won’t launch your career.

If PR is your entire marketing plan, you’re missing the bigger picture. You still need great music, fan engagement, content, and strategy. PR amplifies what’s already working—it doesn’t replace it.

3. You Think PR Will Make You “Blow Up” Overnight

🚨 Reality check: Press doesn’t make artists famous.

A feature in Rolling Stone won’t suddenly get you streams. PR is about building credibility and awareness over time—not instant fame.

💭 So, Should You Invest in PR?

✔️ If you’re ready with a clear brand, consistent releases, and media-worthy assets—PR can help take you to the next level.

❌ If you’re hoping PR alone will “make you blow up,” it’s not the right move yet.

📩 Need honest advice on whether PR is right for you? Book a consultation—we’ll tell you straight whether it’s time to invest or time to wait.