🎯 Rate Your PR Strategy: Are You Set Up for Success or Getting Lost in the Noise?

PR isn’t just about getting articles—it’s about building a long-term presence in the right places. But with so much competition, is your strategy actually working, or are you just hoping for the best?

Use this self-check guide to see where you stand—and what you might be missing.

✅ 1. Are You Targeting the Right Media—or Just Casting a Wide Net?

💡 Tip: Pitching everywhere won’t get you results—targeted PR does.

🚨 If your strategy is:

❌ Sending press releases to every media outlet you can find

❌ Pitching big-name magazines without any prior press coverage

❌ Not tailoring your pitch to different publications

✅ You should be:

✔️ Identifying media that actually aligns with your music and audience

✔️ Building up credibility in niche outlets before aiming for mainstream press

✔️ Crafting tailored pitches that match each publication’s editorial style

🔎 Need help figuring out which media outlets actually fit your music? That’s where I come in.

✅ 2. Is Your Artist Story Clear and Compelling?

💡 Tip: UK press (and media in general) need more than just your music—they need a reason to care.

🚨 If your strategy is:

❌ Relying on generic bios or vague storytelling

❌ Expecting your music alone to “speak for itself”

❌ Pitching without a clear narrative that sets you apart

✅ You should be:

✔️ Crafting a press story that makes editors take notice

✔️ Positioning yourself with a unique angle that fits media interests

✔️ Tying your releases to broader industry trends for relevance

🔎 Struggling to refine your story? Let’s build a narrative that actually lands you press.

✅ 3. Are Your Press Materials Actually Press-Ready?

💡 Tip: Journalists won’t chase you for details—if your assets aren’t ready, you won’t get covered.

🚨 If your strategy is:

❌ Using low-quality or outdated press shots

❌ Sending journalists to a social media page instead of an EPK

❌ Expecting press to write your bio for you

✅ You should be:

✔️ Providing high-quality press shots that fit industry standards

✔️ Having a clear, organized EPK with everything media needs

✔️ Making it as easy as possible for journalists to cover you

🔎 Not sure if your press materials are up to par? Let’s get them polished.

✅ 4. Do You Have the Right PR Timing?

💡 Tip: PR isn’t just about pushing a release—it’s about long-term strategy.

🚨 If your strategy is:

❌ Only doing PR when you have a new single or album

❌ Expecting press coverage to come together in a few days

❌ Ignoring the importance of pre-release momentum

✅ You should be:

✔️ Planning PR before your release, not after

✔️ Building long-term media relationships—not just launching single campaigns

✔️ Using PR as a positioning tool (not just a one-time press push)

🔎 If your PR feels last-minute or inconsistent, let’s map out a strategy that works.

🚀 What’s Your PR Score?

If you’re missing the mark on any of these areas, it’s time to rethink your strategy.

📩 Book a consultation to get your PR on track—and actually get results that matter.