24kgoldn
24kgoldn
Reinventing genre versatility with a tailored UK media strategy, keeping the momentum alive and audiences engaged across markets.
Case Study: 24kGoldn
Objective
To sustain UK media support for 24kGoldn by securing consistent coverage that reinforced his visibility and appeal across diverse audiences.
Challenges
Out of Market: With 24kGoldn based outside the UK, creating a consistent presence required a strong remote media strategy.
Genre-Hopping Style: His versatility across genres demanded diverse and carefully tailored media outreach to ensure broad yet meaningful coverage.
Approach
Crafted bespoke pitches to showcase 24kGoldn’s ability to seamlessly blend styles, from hip-hop to pop.
Leveraged his breakout hits and cultural relevance to target high-impact publications and niche outlets alike.
Collaborated with Bricks Magazine to create a bespoke issue, highlighting 24kGoldn’s unique artistry and fashion-forward persona.
Key Achievements
Secured over 85 media placements, solidifying his reputation as a genre-defying artist in the UK.
Contributed to the success of his UK #1 single, demonstrating strong demand and audience engagement.
Partnered with Bricks Magazine for a custom issue, further amplifying his creative narrative and presence.
Client Impact
Through sustained press support, 24kGoldn’s demand with UK audiences was verified, reinforcing his position as a global artist capable of resonating across markets.
