ABSOLUTELY
ABSOLUTELY
Introducing a rising artist to the UK press, building her own identity while navigating the challenge of being linked to an established sibling.
Case Study: ABSOLUTELY
Objective
To introduce ABSOLUTELY to the UK press and build local support, establishing her as an independent artist with her own unique voice and identity.
Challenges
Establishing Credibility: The challenge was to build ABSOLUTELY’s own credibility while ensuring she was recognized for her individual artistry, rather than overshadowed by her established older sister.
Distancing from Established Identity: A key component of the strategy was ensuring the media narrative clearly distinguished ABSOLUTELY’s music and persona from that of her sibling.
Approach
Crafted a media strategy that highlighted ABSOLUTELY’s unique sound, style, and vision, positioning her as an artist in her own right.
Secured coverage in relevant outlets and targeted key media that would help build her credibility within the UK market.
Organized live shows in London with media attendance to deepen her presence in the scene and create buzz.
Key Achievements
Secured over 40 media placements, including the artist’s first cover feature.
Had 15 media attendees at live shows in London, including high-profile outlets such as GQ UK and MTV UK.
Client Impact
The campaign significantly increased ABSOLUTELY’s visibility in the UK, reinforcing her position as an emerging artist with her own distinct identity and potential for future success.
