Case Study: annalise azadian

Objective

To sustain ongoing UK/US media support across multiple singles, ensuring consistent visibility and engagement while aligning with the artist’s broader branding goals.

Challenges

• Limited Resources: With fewer resources at the artist’s disposal, securing high-impact placements required a focused, efficient strategy.

• Few Talking Points: The artist’s limited public narrative posed a challenge, making it essential to build stories around the music and its cultural relevance.

Approach

• Focused media outreach on key singles, crafting angles that highlighted the artist’s unique sound and growing influence.

• Partnered with Complex UK for an exclusive feature that showcased Annalise’s potential in a new market.

• Secured a brand collaboration with Fender, aligning Annalise with industry leaders to further solidify their brand.

Key Achievements

• Secured over 30 media placements, including a prominent exclusive feature with Complex UK, capturing significant attention from key UK audiences.

• Facilitated a brand collaboration with Fender, enhancing the artist’s credibility and reinforcing their musical identity.

Client Impact

The strategic media placements reinforced Annalise’s positioning within her target market, aligning with her overall branding and solidifying her reputation across both the UK and US.