charli taft
charli taft
Building support for her debut solo project while navigating dual identities as a UK R&B artist and K-pop songwriter.
Case Study: Charli Taft
Objective
To build media support for Charli Taft’s debut solo project, establishing her as an R&B artist in her own right while leveraging her established reputation as a successful K-pop songwriter.
Challenges
Dual Identities: Balancing Charli’s growing identity as a solo R&B artist with her established success as a songwriter in the K-pop industry, ensuring that both elements complemented rather than conflicted.
Breaking New Ground: Establishing her unique voice in the UK R&B scene while navigating potential perceptions tied to her K-pop background.
Approach
Focused on media outreach that highlighted Charli’s versatility, targeting both R&B-focused outlets and K-pop communities.
Leveraged her K-pop success to engage K-pop writers and fanbases, including securing placement in Reddit K-Pop’s AMA series, effectively bridging the two worlds.
Key Achievements
Secured over 40 media placements, helping Charli gain visibility across a variety of platforms.
Successfully leveraged her K-pop songwriting success to connect with K-pop communities, expanding her reach and audience.
Client Impact
The campaign significantly increased Charli Taft’s visibility and support as a solo artist, helping her establish herself in the UK R&B scene while tapping into a broader international fanbase.
