Case Study: Freya Ridings

Objective

To sustain media support for Freya Ridings with the release of her second album, building on the success of her debut and maintaining strong visibility in the UK.

Challenges

• Second Album Pressure: Navigating the challenge of meeting high expectations set by the success of her debut album while delivering a compelling follow-up.

• Maintaining Momentum: Ensuring that media coverage continued to build on the artist’s established fanbase and public recognition, while keeping momentum strong for the new album.

Approach

• Developed a targeted media strategy that highlighted the evolution of Freya’s sound and artistic vision, positioning her second album as an exciting step forward.

• Secured high-profile placements and positive reviews across UK media to reinforce the artist’s presence in the market.

Key Achievements

• Secured 60 media placements, including multiple positive album reviews.

• Helped Freya achieve a Top 10 album in the UK, reinforcing her ongoing popularity and growing influence.

Client Impact

The sustained media coverage helped Freya strengthen her connection with UK audiences, enhancing her overall media presence and securing a successful release for her second album.