Case Study: Nelson Freitas

Objective

To establish Nelson Freitas in the spotlight with the release of his seventh album, amplifying his legacy while appealing to new and loyal audiences alike.

Challenges

• Positioning on Culturally Relevant Platforms: As an established artist with six albums prior, the challenge was to position the seventh album as both a continuation of his legacy and a fresh offering for new listeners.

• Evolving the Narrative: Ensuring that media coverage highlighted both the evolution of his sound and the relevance of his music in today’s market.

Approach

• Targeted culturally relevant platforms to create a buzz around the album’s release, positioning Freitas as a forward-thinking artist with deep roots in global music.

• Secured a Soho Radio interview to connect with a diverse and influential audience, reinforcing his global appeal.

• Leveraged brand collaborations, including Levi’s and True Religion, to amplify his image and align him with iconic fashion brands.

Key Achievements

• Secured over 20 media placements, including an exclusive interview on Soho Radio, further enhancing Freitas’ connection with UK and global audiences.

• Facilitated brand gifting with Levi’s and True Religion, reinforcing his style and positioning him as a trendsetter within the music and fashion worlds.

Client Impact

Through targeted media placements and brand partnerships, the campaign reinforced Nelson Freitas’ legacy, re-establishing his position as a major force in the global music scene while extending his cultural influence.

Press Highlights Include