pyra
pyra
Bridging local success to global recognition, introducing a rising artist to UK/US media with a series of EPs and strategic press support.
Case Study: PYRA
Objective
To introduce PYRA to UK/US media, generating buzz around her series of EPs and confirming her international potential in these key markets.
Challenges
Transitioning from Local Success: PYRA had established herself in her local market, but the challenge was to transition her brand into international markets like the UK and US.
Rebranding the Double EP: The strategy needed to position her double EP as a cohesive album, reframing it for a global audience and ensuring its story resonated internationally.
Approach
Positioned PYRA’s double EP as a defining project in her career, while leveraging her unique sound to attract media coverage across diverse platforms.
Targeted key media outlets in the UK and US that aligned with PYRA’s genre and artistic vision, ensuring relevant and meaningful placements.
Key Achievements
Secured 15 media placements, including features that resonated across both UK and US outlets.
Achieved an estimated reach of over 500K, ensuring PYRA’s visibility in these key markets.
Client Impact
Strategic media placements helped to confirm the international hype surrounding PYRA, elevating her profile and cementing her as a global artist with significant potential.
