ramengvrl
ramengvrl
Amplifying an Indonesian trailblazer’s voice on the global stage with a tailored media strategy that captured international attention.
Case Study: RAMENGVRL
Objective
To secure international media support that positioned Indonesian rapper RAMENGVRL as a burgeoning crossover star, building her visibility in Western markets.
Challenges
Navigating Societal Expectations: RAMENGVRL uses her music to challenge stereotypes and redefine norms.
Balancing Cultural Authenticity with Global Appeal: Crafting a thoughtful narrative that balances cultural authenticity with global relatability.
Connecting with a Wide Audience: Ensuring her story resonated with global listeners without losing cultural relevance.
Approach
Crafted a targeted media strategy highlighting RAMENGVRL’s distinct identity and artistic vision.
Engaged key tastemakers across the UK, US, and Europe, ensuring cross-cultural resonance.
Tailored pitches to emphasize RAMENGVRL’s dynamic mix of introspection and defiance, showcasing her as an artist bridging local and global perspectives.
Key Achievements
Secured over 50 media placements, including features in influential publications across Western markets.
Achieved an estimated media reach of over 3 million, significantly amplifying RAMENGVRL’s visibility.
Positioned RAMENGVRL as a trailblazer in the global hip-hop scene, solidifying her appeal across diverse audiences.
Client Impact
RAMENGVRL’s expanded media presence opened doors to new opportunities, elevating her profile in Western markets and reinforcing her status as a rising international star.
