Selin
Selin
Introducing a rising star to UK/US media, bridging her multinational identity while building a global fanbase from the ground up.
Case Study: Selin
Objective
To introduce Selin to UK/US media while effectively balancing and highlighting her multinational identity, paving the way for her global recognition.
Challenges
Expanding Local Success: Transitioning Selin’s established following to broader international markets, particularly in the UK and US.
Building from the Ground Up: Starting with limited support in these regions, the strategy needed to cultivate a media presence and fanbase organically.
Approach
Highlighted Selin’s unique cultural identity in media outreach, targeting publications and platforms that aligned with her global appeal.
Focused on securing diverse placements that resonated with different aspects of her artistry, helping build a multifaceted presence.
Key Achievements
Secured over 30 media placements, ensuring Selin’s introduction to key UK and US outlets.
Achieved an estimated reach of over 500K, building a solid foundation for continued international growth.
Client Impact
Through relevant and strategic media placements, the campaign reinforced Selin’s international appeal, ensuring her position as a rising global artist with a unique multicultural identity.
