Silly Boy Blue
Silly Boy Blue
Expanding from local success to global recognition, building momentum with a strategic media campaign ahead of her album launch and UK festival appearance.
Case Study: Silly Boy Blue
Objective
To build support for Silly Boy Blue ahead of her album launch and UK festival appearance, enhancing her visibility and establishing a stronger presence in broader markets.
Challenges
Expanding Local Success: Transitioning Silly Boy Blue from a locally recognized artist to a broader audience, while ensuring her unique artistic identity remained intact.
Maintaining Authenticity: Ensuring the narrative around the artist’s music and festival appearance aligned with her established fanbase while attracting new listeners.
Approach
Developed targeted media outreach that highlighted Silly Boy Blue’s distinctive sound and her upcoming album, positioning her as a rising star.
Secured coverage across UK and global outlets, boosting anticipation for her festival performance and album release.
Partnered with Dr. Martens and Killstar, aligning the artist with brands that matched her eclectic style and goth-inspired persona.
Key Achievements
Secured 40 media placements, including high-impact features and interviews across key UK outlets.
Facilitated wardrobe gifting from Dr. Martens and Killstar, reinforcing the artist’s fashion-forward image and aligning her personal brand with relevant industry leaders.
Client Impact
The campaign elevated Silly Boy Blue’s profile through strategic media placements and brand collaborations, ensuring her album launch and festival appearance received the attention they deserved, while reinforcing her unique identity within the music and fashion spaces.
