Case Study: Slow J

Objective

To book a London-based journalist to cover Slow J’s arena show in Lisbon, amplifying his international presence and confirming his growing reputation.

Challenges

• Sourcing a Journalist: The challenge was to find a London-based journalist available within a limited travel window to cover the show in Lisbon.

• Logistics: Ensuring the coverage captured the magnitude of the event while fitting within the journalist’s schedule and travel constraints.

Approach

• Targeted key UK media outlet, Clash, to secure coverage around Slow J’s arena performance.

• Coordinated with a London-based journalist to arrange interviews and reviews, ensuring comprehensive coverage of the artist’s live performance.

Key Achievements

• Successfully placed two features with Clash, including an in-depth interview and a show review, amplifying the artist’s profile in the UK market.

Client Impact

The strategic placement of media coverage reinforced Slow J’s international hype, confirming his growing presence in key global markets and building momentum for future performances.